I am constantly amazed at how many times I see an ad or website or piece of marketing and the overall message is not clear.
You only have a few seconds to grab your prospect’s attention, so you need to hit them right between the eyes with your key message…your elevator pitch.
You need to let your ideal prospects know that they are in the right place.
The big mistake most businesses make is, once again, making their message about themselves.
IT’S NOT ABOUT YOU!!!!
It’s about your perfect client.
Who are they?
What problem do you solve for them, or what need or desire do you deliver?
How do you do this for them (your offering)?
As soon as your ideal prospect encounters your business they should be left with no doubt that you exist to help them. Hit them between the eyes with a very clear message.
One of the first things I do with new clients is help them craft a succinct message / elevator pitch that describes who they help and how they help them. Then we put it front and center on their website and other media.
Sometimes this exercise alone can make a massive difference to their business.