You’re in the right place

2 years ago

I am constantly amazed at how many times I see an ad or website or piece of marketing and the overall message is not clear.

You only have a few seconds to grab your prospect’s attention, so you need to hit them right between the eyes with your key message…your elevator pitch.

You need to let your ideal prospects know that they are in the right place.

The big mistake most businesses make is, once again, making their message about themselves.

IT’S NOT ABOUT YOU!!!!

It’s about your perfect client.

Who are they?

What problem do you solve for them, or what need or desire do you deliver?

How do you do this for them (your offering)?

As soon as your ideal prospect encounters your business they should be left with no doubt that you exist to help them. Hit them between the eyes with a very clear message.

One of the first things I do with new clients is help them craft a succinct message / elevator pitch that describes who they help and how they help them. Then we put it front and center on their website and other media.

Sometimes this exercise alone can make a massive difference to their business.

By the way, whenever you are ready, here are 3 ways I can help you…

1. Grab a free copy of my new e-book called The New Rules of Marketing. It explains how to consistently attract more customers in a post-pandemic world. These are all the successful strategies I used to help my clients survive and thrive during the last two crazy years, plus tips on how to implement them for your business.

2. If you are a small business owner with a B2C service offering, work with me to create a marketing plan for rapid growth in my 30-Day Marketing Accelerator. This is everything I do for agency clients who pay a premium to work with me in person, except we’ll do it via guided video sessions and Zoom calls. More efficient. More cost-effective.

3. If you’re keen to move faster and have the support of my full team, we can create a proven customer acquisition plan in the next 7 days. We’ll conduct a full day workshop with you, going through the proven steps you need to create your Attract & Convert marketing plan. You can see more information here.