Hi, I’m Craig Wilson
I help businesses attract & convert more of their ideal customers through proven and reliable marketing strategies.
I’ve been in the business of growing businesses for over 25 years.
At the age of 23 I bought my first business, a small catering franchise, and doubled its turnover in the first year.
A few years later my family & I took control of the entire franchise group. I oversaw the rebranding and introduced new marketing and operations systems which resulted in rapid growth, over 70 franchises, and being listed in BRW’s Top 100 Fastest Growing Private Companies for 3 consecutive years.
After a stint in radio where I ran the sales operations for 2 stations, I purchased a small Newcastle advertising agency which I soon rebranded as Sticky.
Since 2005 Sticky has grown to work with hundreds of companies in Australia, New Zealand and the USA.
I was co-founder of the popular Dig Festival conferences in Newcastle which attracted presenters and visitors from around the world to discuss business innovation, technology and marketing.
My Growth Marketing Accelerator was designed to help businesses attract and convert more of their ideal clients and this process has become Sticky’s most in-demand offering.
If you’re frustrated with your marketing results you might be interested in my latest e-book: The New Rules of Marketing. It explains how to consistently attract more customers in a post-pandemic world. You can download it for free.
I have contributed to 3 international marketing books in The Age Of Conversation series.
For many years I had a monthly marketing column to the Newcastle Herald and am regularly called upon for marketing and business commentary by the media.
I’m now publishing my thoughts on business and marketing in this blog.
Overall, I am obsessed with finding ways to make business (and life) better, more efficient and more enjoyable so that we can maximise the time we can spend on what is really important (for me that is family, fitness, travel and great food). You can see more of that aspect in my Instagram.