Let’s face it, most people aren’t as passionate about your product or service as you are.
They’re more interested in the problem it solves. Does it address their “pain” or fulfill their “needs and desires?”
That’s why the best marketing doesn’t talk about you, it addresses them. The best thing you can do is focus on what your niche audience really wants.
As an entrepreneur, if you don’t pay full attention to your audience’s problems, you’ll never be able to cater to their needs.
Pain points are the issues your target market is currently facing and needs help to resolve before they can commit to making a purchase. When their questions aren’t answered and their needs are not met, it leaves room for confusion and doubt and makes it difficult to become a loyal, paying customer.
Although you can think of pain points as simple problems, they’re often grouped into several broader categories. Here are the four main types of pain points:
- Financial Pain Points: Your prospects are spending too much money on their current provider/solution/products and want to reduce their spend
- Productivity Pain Points: Your prospects are wasting too much time using their current provider/solution/products or want to use their time more efficiently
- Process Pain Points: Your prospects want to improve internal processes, such as assigning leads to sales reps or nurturing lower-priority leads
- Support Pain Points: Your prospects aren’t receiving the support they need at critical stages of the customer journey or sales process
It’s crucial that you understand which are the main pain points for your prospects and address them in your marketing. The moment you do, your response rates will increase significantly.