Modern marketing is confusing, right?
There is now an overwhelming amount of marketing options to consider. It’s no wonder marketing budgets are stretched thin and most businesses get a poor return on their spend.
But if you want to start getting a lot more leads, enquiries and clients this year, you only need 3 things
Focus. Funnels. Follow-up.
Focus on your ideal, most lucrative clients. Work out who they are. Where they are. What their needs or problems or frustrations are.
Focus your marketing message to speak specifically to your ideal clients.
Then focus on your offering as it relates to your ideal clients.
Make sure it speaks to their needs and desires and then make it irresistible to them. Make it as easy as possible for them to get started with you.
Think of your marketing and sales process as a funnel.
People (traffic) enter at the top of the funnel. Then something needs to happen to move them through to the enquiry stage. And another thing has to happen to progress them down the funnel to become a client.
Offer some sort of lead magnet. A book, whitepaper, report, calculator or some other low-cost, easy-to-distribute device that speaks to their problem or needs. It’s not about you, it’s about moving them towards solving their problem.
When someone requests or opts-in to your lead magnet they are telling you who they are and that they are interested in a solution you offer.
They are in your marketing funnel.
Then you need to provide them with an easy, risk-free next step to talk to you. And, if they’re an ideal prospect, offer them the easiest next step to start doing business with you.
This is where so many marketing dollars are wasted. People don’t go out of their way to buy from you. They need to be prompted and reminded.
Create a process to follow-up leads and previous enquiries in order to convert as many as possible.
You should also have a process for following up and frequently communicating with your existing clients to ensure they’re doing as much as possible with you. To maximise their lifetime value.
Do these three things and watch your sales grow.