Here’s where the gold is buried

You need to be really disciplined about lead nurture.

This is where so many marketing dollars are wasted.

People don’t go out of their way to buy from you. They need to be prompted and reminded.

Capture leads then nurture them. Remember, only a small percentage are ready to buy “now”. Your marketing needs to also allow for those who are more likely to buy “later”.

That’s where the gold is buried.

Create a process to follow-up leads and previous enquiries in order to convert as many as possible, so that you are always on the top of their mind.

You should also have a process for following-up and frequently communicating with your existing clients to ensure they’re doing as much as possible with you. To maximise their lifetime value.

And, wherever possible, these processes should be automated for consistency and efficiency.

Once you have a process for capturing leads, set up an email drip of useful content that reinforces your ideas and message and shows them the way forward.

Don’t use it just for announcements or to sell overtly. Add value first and then invite them to take the next step “whenever they are ready”.

By the way, whenever you are ready, here are 3 ways I can help you…

1. Grab a free copy of my new e-book called The New Rules of Marketing.  It explains how to consistently attract more customers in a post-pandemic world. These are all the successful strategies I used to help my clients survive and thrive during the last two crazy years, plus tips on how to implement them for your business.

2. If you are a small business owner with a B2C service offering, work with me to create a marketing plan for rapid growth in my 30-Day Marketing Accelerator. This is everything I do for agency clients who pay a premium to work with me in person, except we’ll do it via guided video sessions and Zoom calls. More efficient. More cost-effective.

3. If you’re keen to move faster and have the support of my full team, we can create a proven customer acquisition plan in the next 7 days. We’ll conduct a full day workshop with you, going through the proven steps you need to create your Attract & Convert marketing plan. You can see more information here.

 

 

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