Marketing isn’t broken.
Strategy is.
Most organisations are not struggling because they lack effort, ideas or resources. They are struggling because they lack clarity.
Technology has changed.
Platforms have multiplied.
AI is accelerating everything — including mistakes.
But human psychology hasn’t changed.
Leadership alignment hasn’t changed.
The need for a clear message hasn’t changed.
What has changed is the speed, the noise and the complexity.
Marketing has become chaotic, reactive and overwhelming.
Most organisations have:
- too many tools
- too many disconnected tactics
- too much “best practice” that makes them look like everyone else
- too little clarity and alignment at the top
The Growth Marketing Accelerator fixes that.
It’s a 30-day strategic reset for organisations that need marketing clarity, direction & momentum
Who is the Accelerator For?
This program is designed for organisations where:
- marketing feels noisy, reactive or unfocused
- the value proposition lacks clarity
- the website and messaging do not match the quality of the organisation
- internal teams feel overwhelmed by tools and platforms
- leadership alignment is missing or inconsistent
- growth has slowed despite increased activity
- there is no strong or unified plan for the next 12 months
The Accelerator is ideal for:
- professional service firms
- not for profits and charities
- property developers
- member-based organisations
- mid-tier organisations with complex offerings
- businesses preparing for the AI era
If you are doing a lot but moving slowly, the Accelerator is designed for you.
The 3 Pillars of the Accelerator
The Accelerator is built on a simple and powerful philosophy.
- Strategy creates clarity.
- Clarity strengthens presence.
- Presence drives growth.
1. Clarity
Define who you are, who you serve, why you matter and what your strategy should be. This is the foundation that makes every decision easier.
2. Presence
Strengthen how your organisation shows up in the market. From your website and messaging to your authority signals, visibility and trust indicators, your presence must reflect your true value.
3. Growth
Identify the key levers that matter most. Build a focused and achievable 12 month strategy and a clear 90-day plan.
Everything in the Accelerator aligns to this sequence.
The 30-Day Structure
The Accelerator is delivered over four structured weeks. Each week has a clear focus and a set of strategic outcomes.
Week 1: Clarity
Strategic Discovery and Alignment
This is the deepest and most important week. I work with you to uncover what truly drives value inside your organisation.
Activities may include:
- stakeholder conversations
- positioning and value analysis
- audience and market priorities
- leadership alignment
- message and narrative clarity
- competitive and category review
- business objectives and growth ambitions
Outcome: A clear Clarity Summary that becomes the foundation for your entire marketing strategy.
Week 2: Presence
Digital Presence and Messaging Audit
Your organisation must present itself in a way that reflects its true capability.
We will assess how you currently appear in the market and identify the changes that would strengthen trust, authority and conversion.
This includes:
- website review
- messaging and content assessment
- brand consistency
- visibility and authority signals
- search footprint
- user experience and conversion pathways
Outcome: A Digital Presence Audit that highlights the improvements with the highest impact.
Week 3: Growth
Strategic Growth Levers and Priorities
With clarity and presence established, we identify the levers that will create the strongest results.
This prevents wasted time and removes unnecessary activity.
You will gain clarity on:
- the key growth priorities
- the channels worthy of investment
- the content themes that support authority and trust
- the campaigns that align with your value
- the areas to stop, simplify or improve
Outcome: A Growth Levers document that identifies where to focus for maximum impact.
Week 4: Strategy
A 90-Day Accelerator Plan and 12 Month Strategy
Finally, we’ll bring everything together into a coherent and practical plan.
You receive:
- a 12 month marketing strategy
- a quarterly priority schedule
- a 90-day action plan
- key metrics and success indicators
- resource recommendations
- implementation guidance
Outcome: A clear and actionable roadmap for the next 12 months.
What You Walk Away With
By the end of the 30 days you will have:
- complete clarity about your positioning and value
- a unified leadership team
- a strategic narrative you can own
- a stronger and more coherent market presence
- a clear understanding of what is holding you back
- a simple and achievable plan for growth
- confidence about the next 12 months
- a 90-day plan that creates immediate momentum
- a system for making better decisions in the future
The Accelerator replaces scattered activity with a structured strategic system.
Why This Works
It focuses on clarity before tactics
Strong strategy leads to better results across every channel.
It aligns the leadership team
Marketing improves when leaders share one direction.
It simplifies complex environments
Modern marketing is cluttered. This removes noise and restores focus.
It is based on proven principles
The Accelerator is built on the nine principles of the Strategic Marketing Manifesto.
It prepares you for the AI era
AI multiplies clarity and multiplies confusion. This program ensures you move forward confidently.
About Craig Wilson
I am a Growth Marketing Strategist with more than 25 years of experience helping organisations grow.
My background includes growing national franchise networks, leading commercial teams in media and transforming a traditional agency into one of Australia’s early digital pioneers. I have guided major brands, not for profits and property developers through significant strategic shifts.
Today I focus on helping organisations regain clarity, strengthen their presence and create strategic systems that support confident growth.
Is Your Organisation a Good Fit?
You are likely a strong fit if:
- you are experiencing scattered marketing
- you want clarity more than you want another set of tactics
- your internal team is stretched or directionless
- you are preparing for the next stage of growth
- you have multiple stakeholders and need alignment
- you want a strategy you can trust
- you want someone who can guide you through the noise
If this sounds like you, the Accelerator is the right place to begin.
