For some businesses the pandemic was a blessing in disguise.
Forced to close their doors to a physical offering, many quickly looked to alternative revenue streams. Some will never go back to their previous model.
You see, we all hold a certain amount of intellectual property in our business. It’s just that many of us have relied on traditional methods of delivery up until now.
But by packaging that intellectual property and offering it in a different way it can be possible to take your business to another level.
You can potentially service a bigger market, be more recession-proof and be able to deliver more cost-effectively.
This usually is the outcome of a virtual offering.
A client of ours does exercise programs for cancer patients. The pandemic meant their facility couldn’t open. So we helped them package their IP online and started marketing it Australia-wide. The response was incredible and could be the future of the business.
A firm of nutritionists we work with packaged their knowledge into an online offering and took their business from local to national.
Even as the world (hopefully) returns to “normal”, I’d be encouraging you to look at your business and at least sketch out what a virtual offering might be. How can you serve an audience if you can’t work face to face or in a traditional way? The answer might be better than your current model and might protect you from the next big interruption.